Client:
ArtSee Singapore
Role:
Brand Designer, Product Designer
Project Year:
2023
Brief
Branding a music mentoring program for at-risk youths involves defining the brand's voice and creatively expressing the client's vision. Additionally, the project encompasses the design of a website, where a deep understanding of both the client's needs and their target users is crucial.
The logo
Inspired by the forms and shapes of the gamelan ensemble
A sense of structure and stability that ArtSee will bring to the community
Combination of various shapes to convey different values. Circle represents unity, triangles represent strength and progression, while rectangles represent balance and structure
A universal logo that looks fun yet professional
Socials
Social guide was set up for the brand. Convey their fun tonality by using shapes and colours
Understanding the clients and their users needs were crucial when planning and designing their website. Website was designed for users to understand what the initiative was about, who was their reach, undestanding the brand's values and any FAQ's to answer queries.
Bonus
Some images i took for fun when volunteering for a session
