Work / Campaign / Tesco Origins

Project Year: 2021

An initiative by Tesco to curb racism issues in the UK. Having different cultural groups being cultivated into Tesco’s logo which represents inclusivity among the different groups in the UK. Having unique and different solutions for individual cultures as they each have different issues.

This series focuses on Asian Hate in the UK. Chinese businesses have been boycotted and closed due to racism. Tesco aims to support the Chinese community by allowing them to sell their items in Tesco. Giving an authentic in-store experience and creating inclusivity among the different communities in the UK.

In Store Experience

Chinese restaurant running in Tesco Stores

Selection line for Chinese stores

Repackaging of items to show authenticity

Marketing Posters

Social Media Stickers